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#RSS 2.0 RSS .92 Atom 0.3 JLC Marketing

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JLC Marketing

Friday, January 14th, 2011 at 11:25 am
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Fill In The Form On The Right For Your Free Marketing Consultation

JLC Marketing has been serving the Greater Cincinnati community since
2003. We specialize in local small businesses, and our staff offers
quality and reliable Internet Marketing services you can count on.

In addition, our friendly and professional staff is here to answer any
questions you may have about our company or our services.

Whether you are a new business and need to establish a web presence,
or, an established business looking to find new customers, we have
what you need at prices you can afford.

At JLC Marketing, our goal is to provide you with courteous, expedient,
professional service of the highest caliber.

Browse our Web site for more information about our services and how we
can help you.

At JLC Marketing, the customer always comes first.

If you have any questions or would like to speak with a JLC Marketing
representative regarding our services, please e-mail us at
info@jlcmarketing
or call us at 513-863-8189.

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Tagged with: cincinnati internet marketing o internet marketing
cincinnati o internet marketing firm o internet marketing firm
cincinnati o marketing firms cincinnati o online marketing firm o
online marketing firms o web marketing firm

Filed under: Uncategorised

Market Research

Friday, January 14th, 2011 at 1:25 pm
Comments (1)

By addressing the customer's interests and long-term requirements JLC
Marketing can frame a strategic marketing planning process :

* Which customer market segments do our company or products target?

* What attracts customers to our products and causes them to decide to
purchase them?

* What needs or problems lead customers to consider buying from our
company?

* What sustained benefits in the customer's personal or business life
can we enable?

* What trends or changes in our customer base are affecting their
interest in our products?

Here are some strategic marketing guidelines to help you develop a
strategic marketing plan for your organization:

Strategic Marketing Tip #1

Devise a plan with a focused and clearly defined plan and aim for your
business, along with core values, direction as well as and short and
long term goals. This should serve as the foundation for all your
business, marketing and other plans.

Strategic Marketing Tip #2:

Devise a Strategic Action Plan that analyzes your goals into smaller
tasks with assigned manpower (leader and group), technology, and time
schedule (completion date).

Cultivate favorable relationships with your stakeholders. This ensures
that as they get to know you better, they feel more inclined to
continue to do business with you.

Be persistent and patient and no matter what, always be positive and
optimistic.

Channelize your priority marketing efforts onto existing clients and
customers rather than in trying to seek new clientele.

Devise and set in place an Integrated Marketing Communications (IMC)
plan.

Devise and refine your Unique Selling Proposition (USP) to help
differentiate you brand and your business from the competition.

Have a functional website that will allow you to make effective use of
the Internet and tap a huge market.

Devise and institute an assessment program for your marketing
activities and campaigns and seek continuous improvement of your
marketing program.

Devise and implement a customer contact and feedback management system
to incorporate Top Of Mind Awareness (TOMA) into your marketing
program.
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Filed under: Market Research

Social Media

Friday, January 14th, 2011 at 10:00 am
Leave your comment

Social Media outlets, such as Twitter, Facebook, YouTube and others
have gone from a fad dominated by teenagers to a global communications
phenomenon. Millions and millions of people around the world go to
these sites daily to communicate, educate and entertain. Because so
many people spend so much time on these social media outlets, they have
become a great place to promote your business.

But unlike traditional marketing vehicles where years had to be spent
developing and perfecting a strategy, social media allows you to drip,
drip, drip your message consistently and inexpensively. We can help you
decide the best way to promote yourself in these new marketing arenas.
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Filed under: Social Media

Search Engine Optimization

Friday, January 14th, 2011 at 8:33 am
Comments (1)

Search Engine Optimization
Despite what you've heard, there is no magic to effective search engine
optimization. Like everything else in life, it is simply understanding
the fundamentals and then consistently doing the right things over and
over again. At the end of the day, you are simply trying to present
your site to the search engines in a way that shows that you are an
expert in your field. We can help.

On-Site Optimization
Understanding that search engine optimization is all about relevancy,
we do the work that is necessary to ensure that Google and other search
engines see your site as more and more relevant over time. However
unlike most search engine companies, we will not send you a list of
recommendations for you to implement. We understand that you are busy
and certainly don't have time to execute an internet marketing
strategy. We do the heavy lifting ourselves necessary to drive more
business to your website.
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Filed under: Search Engine Optimization

Mobile Marketing

Friday, January 14th, 2011 at 7:49 am
Leave your comment

What Is Mobile Marketing,
And Why You Should Care

For those who are unfamiliar with Mobile Marketing, here it is in a
nut-shell:

M-Commerce: The ability to purchase a product/service via a cell or
smart phone.

Mobile Advertising: Advertising through mobile devices. This can be
advertising on mobile websites or smart phone apps. Typically mobile
advertising can be a click to a call, to a mobile page, a video, or
song.

Sales Fact:

- Currently One Third of people around the world have mobile internet
access, which is twice as many as the number of internet-connected
personal computers.

- 50% of the world's population is expected to have access to the
Internet through a mobile device in 3 years!

- Development of mobile websites and mobile applications are
growing...just look at the Iphone, Droid, and many other similar mobile
phones.

Who's this perfect for? This type of marketing is perfect for any
organization that needs to communicate quickly to their customer/member
base.

It can be organizations, it can be parties, events, concerts, sports
events...Or it can be for businesses, retail stores that are having
specials...meetings, emergency notifications and much much more....
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Filed under: Mobile Marketing

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